Retro Post - Roughs on the Headline Assignment

Hello All,
It has been called to my attention that I did not post my roughs for Part 2 of the assignment on this blog...oops. So, for all of you that may have missed them on the critique wall, here they are:

The Data Assignment Continues With Part Three

Part Three of Your Data Yourself

In part three of this assignment we are to use a paragraph that is connected to our chosen word, in my case data. This will be fit into a defined space of 8x10. We can use two typefaces and incorporate the previous headline, "Your data Yourself". However, this is a complete redesign so I can change the fonts and design.

I want to convey the idea that your data and yourself are two very different aspects of the description of you. I have decided on the use of two contrasting typefaces to describe the contrast between the straight forward aspect of your “Data” (san serif upright) and the expressive and complex elements of your “Self” (handwriting). I wanted the two to coexist on the page as in the real world, with the self standing out as the more important aspect. I also want to remind the reader that their data can define some of  what they are but not who they are.

Data - Part Two

For the second part of the "data" assisgnment we were given a headline to go with the word we had chosen for part 1, in my case, "data". The headline was, "Your Data, Yourself". We are to use the headline in the same way we did the single word, using the principles of design to convey the meaning of the headline using only type. We did get to add the use of a second type face bringing the grand total up to two.  I wanted to convey the idea that your data and yourself are two very different aspects of the descripttion of you.  So I wanted to use a very straight forward and unexpressive typeface for the Data (Arial) and a more expressive typeface for Yourself (Freestyle Script). I wanted the two to interact as they do in the real world. After the critique of ten roughs, I had only found one idea that was worthy of going further, so I played around with getting the type to wrap into itself. Here is what I came up with:

I them had to find another design idea. I came up with this one using the font Cambria and Lucida Handwriting for the large S in self. This is how it turned out:

This one was a bit of fun to get the letters to fit into one another required alot of trial and error with kerning, typesize and placement. I was pleased with the results.

Data Finals

After going through the critique and listening to the opinions and advice of my fellow classmates, I narrowed my roughs down to these two and produced digital finals to be mounted for the assignment.

So, this completes Part 1 of the assignment. Now, off to Part 2.