Saturday, April 2, 2011

Data - Part Two

For the second part of the "data" assisgnment we were given a headline to go with the word we had chosen for part 1, in my case, "data". The headline was, "Your Data, Yourself". We are to use the headline in the same way we did the single word, using the principles of design to convey the meaning of the headline using only type. We did get to add the use of a second type face bringing the grand total up to two.  I wanted to convey the idea that your data and yourself are two very different aspects of the descripttion of you.  So I wanted to use a very straight forward and unexpressive typeface for the Data (Arial) and a more expressive typeface for Yourself (Freestyle Script). I wanted the two to interact as they do in the real world. After the critique of ten roughs, I had only found one idea that was worthy of going further, so I played around with getting the type to wrap into itself. Here is what I came up with:


I them had to find another design idea. I came up with this one using the font Cambria and Lucida Handwriting for the large S in self. This is how it turned out:



This one was a bit of fun to get the letters to fit into one another required alot of trial and error with kerning, typesize and placement. I was pleased with the results.

5 comments:

  1. Nice. They look way much better compared to your original drafts. The first one is awesome!

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  2. THESE ARE GREAT... WHERE ARE YOUR ROUGHS??

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  3. I love the first one, the interaction between the words is creative but im not sure how the second one conveys a meaning tho..

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  4. It's surprising how different something can look online versus something that has been printed even if it happens to be the same comp.
    They seem to look cleaner online than when shown offline.

    For your first one, I still say that 'YOUR DATA' could be changed just a little with the leading, BUT I do like the way that you had incorporated the two together. I specifically like how you made 'Yourself' loop in the words of 'YOUR DATA'

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  5. Roughs – don’t know where they are YOU WILL need to do some this next assignment
    Design 1 There is a flow to the typeface of yourself and that works in contrast to the data! The intertwined and connectedness still leaves an individual clarity at the same time. Why are both designs placed in the center of the page
    Design 2 Data is organized. Your use of kerning and tracking is excellent. Getting the spacing is very difficult and the need to make it look optically correct is hard. May be the f could be tilted to the left to carry you off the page - that is very picky
    Presentation: - includes your explanation. A very well thought out idea. You really pay attention to your idea Thanks Sarah

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